Brand Identity Guidelines

Our brand identity is meant to be bright, invoke happiness, and be people-focused. These guidelines include our logo, color, and typography. Use of the Credly logo and trademarks are subject to our Trademark and Brand Use Guidelines.

Table of Contents

Credly Logo
Typography
Color
Table of Contents

 

Credly logo

This is our primary logo. The orange logo should be used whenever possible.
 
 
Credly_Logo_Orange_3-Inch

Logo Variations

While our default logo is orange, use the black or white version on layouts that are black and white only. You can also use the white version on dark backgrounds so it's easy to see.

Credly Black_GuidelinesCredly White_Guidelines.jpg

Download logos

Clearspace

To make sure our logo is legible, and to maintain its integrity, keep the area surrounding it free of other elements. The minimum clearspace around the logo is equal to the cap height of the "e."

Credly_Brand-Guidelines_Clearspace

Scale

Our logo is designed to scale to small sizes on print and screen. Smallest size: 18 pixels wide/0.25 inch wide/0.635 centimeter wide.

 Credly_Brand-Guidelines_LogoMins

Logo Alignment

It is preferred to align the logo on the baseline. Alignment along the the bottom of the logo is also acceptable.

 Credly_Brand-Guidelines_LogoAlignment

Logo Don'ts

LogoDonts
The logo should never be any color other than orange, black, or white.

LogoDonts2
Never stretch or skew the logo. Always scale proportionally.

LogoDonts3
Never place the logo on a busy pattern or background.

LogoDonts4
No drop shadows! Please and thank you.

LogoDonts5
Do not add a tagline or words to the logo.

LogoDonts6
Never type out the logo in another script font in place of the logo.


Typography

Fonts

Headlines: Grad Bold

Body Copy: Proxima Nova

 


Color

Our colors are meant to be bright and invoke happiness. All colors should be paired with a large amount of white to balance to darker colors in the palette.

Credly Colors

Pantone 3292 C
HEX #005850
Pantone 1505 C
HEX #FF6B00
Pantone 1235 C
HEX #FFB71B

 

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