While our default logo is orange, use the black or white version on layouts that are black and white only. You can also use the white version on dark backgrounds so it's easy to see.
To make sure our logo is legible, and to maintain its integrity, keep the area surrounding it free of other elements. The minimum clearspace around the logo is equal to the cap height of the "e."
Our logo is designed to scale to small sizes on print and screen. Smallest size: 18 pixels wide/0.25 inch wide/0.635 centimeter wide.
It is preferred to align the logo on the baseline. Alignment along the the bottom of the logo is also acceptable.
The logo should never be any color other than orange, black, or white.
Never stretch or skew the logo. Always scale proportionally.
Never place the logo on a busy pattern or background.
No drop shadows! Please and thank you.
Do not add a tagline or words to the logo.
Never type out the logo in another script font in place of the logo.
Headlines: Grad Bold
Our colors are meant to be bright and invoke happiness. All colors should be paired with a large amount of white to balance to darker colors in the palette.
