Trademarks and Brand Use Guidelines

When referring to Credly by Pearson trademarks and the names of Credly by Pearson software, products, and services, follow these Credly by Pearson Trademark and Brand Use Guidelines.

You may

Use Credly trademarks in text solely to refer to and/or link to Credly’s products and services and in accordance with the terms of these Guidelines. You must also follow Credly's brand identity guidelines when displaying the Credly logo.

You may not:

• use Credly logos, logotypes, icons, trade dress or other elements of Credly packaging, websites or materials (collectively, “Credly Marks”) unless specifically permitted under these Guidelines or other applicable guidelines;

• use Credly Marks in the name of your business, product, service, app, domain name, social media account, or other offering (with the exception of seminars and conferences, which are covered below).

• use Credly Marks more prominently than your product or service name;

• use Credly Marks on promotional merchandise that you are selling or distributing (such as t-shirts, travel mugs, etc.);

• do or say anything or use Credly Marks in a way that implies affiliation with, or sponsorship, endorsement or approval by Credly of your products or services;

• alter, animate, or distort Credly Marks or combine them with any other symbols, words, images or designs, or incorporate them into a tagline or slogan;

• use Credly Marks in any way that is contrary to these Guidelines

App Guidelines

Your registered publisher name and everything about your application—name, logo, description, screenshots—must be unique and free of Credly trademarks unless (1) you’ve secured permission from Credly; (2) you are displaying a Credly Credential or (3) you’re only using a Credly trademark (not including logos) to describe that your product is designed to work in conjunction with a Credly product or service and as long as your app logo and/or name:

• does not suggest/give the impression your app is actually published by, affiliated with or endorsed by Credly; and

• denotes your own unique brand so as to clearly signal to users that there is no affiliation or endorsement by Credly.

In addition, Credly Marks cannot be used as a source identifier for your app icon.

Social Media Guidelines

The name of your social media account, any and all pages or communities, cannot begin with a Credly Mark. In addition, Credly logos cannot be used in a way that might suggest affiliation with Credly, including, but not limited to, the account, profile, or header images. The only exceptions to these requirements are if (1) you’ve secured permission from Credly through a license or equivalent (though such licenses are not generally available in this context); or (2) you’re using a Credly trademark (not including logos) to describe the purpose of your account, page, or community provided that:

• you are not suggesting affiliation with or endorsement by Credly; and,

• your account does not use the name or likeness of any prominent individuals within Credly.

For example, you cannot name your account, page, or community “Credly Products.” However, it would be acceptable to name your account, page, or community “Information about Credly Products” as long as you do not use the Credly logos or otherwise suggest any affiliation with Credly.

Publications, Seminars, & Conferences Guidelines

These Publications, Seminars, and Conferences Guidelines allow you to use Credly word-only Trademarks (the “Wordmarks”) in the title of publications, seminars, and conferences solely in accordance with the terms of these guidelines.

You may use the Marks in the title of publications, seminars, and conferences provided:

• the Wordmarks are directly related to a specific Credly product or service that is referenced in the publication, seminar, or conference;

• your name and logo appears more prominently than the Wordmarks on all printed materials related to the publication, seminar, or conference;

• you prominently display a disclaimer of sponsorship, affiliation, or endorsement by Credly like the example below, on the publication and/or any related print materials: [Title] is an independent [publication / seminar / conference] and is neither affiliated with, nor authorized, sponsored, or approved by, Credly, Inc.

You may not:

• use the Wordmarks as the leading word or most prominent element in your publication, seminar, or conference title;

• use the Wordmarks more prominently than your product, service, or company name;

• use the Wordmarks in a way that may cause confusion about ownership of the Mark or whether your product or service is a Credly product;

• use the Wordmarks in a way that would damage Credly's reputation or goodwill in the Marks;

• use any Credly logos.

If you include a trademark footnote in your materials to give notice of ownership of your trademarks or third party trademarks, you must add the following wording to your trademark footnote: "All other trademarks are the property of their respective owners."

Credly is the sole owner of the Marks and associated goodwill. Credly will be the sole beneficiary of any goodwill associated with your use of the Marks.

Credly reserves all rights not expressly granted herein.

Credly may revoke or revise these Trademark & Brand Guidelines, generally or as applied to your use, at any time at its sole discretion.