CASE STUDY

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Building Brand Confidence through Digital Credentials

Johnson Controls boosts customer confidence and brand loyalty with a product certification program for employees buoyed by digital badges

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Customer

Johnson Controls

Project

Employee Learning & Recognition

Overview

Johnson Controls is a global leader in smart, healthy, and sustainable buildings. Its mission is to reimagine the performance of buildings to serve people, places, and the planet. Building on a proud history of more than 135 years of innovation, Johnson Controls offers the world's largest portfolio of building technology and software through OpenBlue, its comprehensive digital offering as well as service solutions. 

Johnson Controls closely safeguards its brand equity, ensuring that anyone managing or servicing the company’s systems and management platform provides a powerful customer experience–including third-party service providers and solution architects. Recognizing the importance of brand loyalty, the company rolled out a new credentialing program to help ensure service quality, reduce service costs, improve time to revenue, and boost customer confidence.

However, human nature dictates that users need motivation. Simply educating them on the benefits of learning isn’t enough. Digital credentials can serve as a point of pride and accomplishment for colleagues, customers, and prospects, and digital badges can be shared on social media, email signatures, and marketing materials–serving as verifiable proof that a developer, technician, or other user has mastered a skill and is qualified to do a job or provide a service. 

The customer success team at Johnson Controls knew that in order to be successful, the company needed to do more than just send an email saying “congratulations” to those who completed the course requisites. They wanted to create something that people could display and that meant something. Ultimately, it needed to provide value to the issuer, the learner, and customers. So, the company turned to digital credentials.

 

Featured Badges

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About Credly

Credly is helping the world speak a common language about people’s knowledge, skills, and abilities. Thousands of organizations use Credly to attract, engage, develop, and retain talent with enterprise-class tools that generate data-driven insights to address skills gaps and highlight opportunities through an unmatched global network of credential issuers. Schedule a free demo today.

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