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As the parent company of Tommy Hilfiger, Calvin Klein, and other well-known fashion brands, PVH Corp. understands that brand reputation and consistency are critical to the success of the company. Shoppers expect similar experiences when walking into a store in New York or Hong Kong and reward the brand through evangelism and brand ambassadorship–leading to lifelong, loyal customers. Going beyond initial training, PVH encourages ongoing learning and development of its associates throughout their time with the company–ensuring they stay on top of brand messaging, shopper experience, and other corporate policies and procedures while building new skills that enable personal and career development.
PVH University is the internal corporate learning platform run by the global talent development team, delivering a seamless online learning experience that includes an extensive catalog of courses, videos, and other learning resources accessible anytime, anywhere, and from any device.
However, with nearly 30,000 employees worldwide, the company needed an efficient way to encourage completion of courses and foster ownership over individual learning journeys. That’s when PVH turned to digital credentials.
“We really want to create a culture of learning at PVH,” said Charlie Forty, Senior Director of Talent Development for the company. “Encouraging associates to embrace our corporate culture and show them we care about their personal and career development is important for recruitment, retention, and engagement–especially in this difficult job market.”